Never one to worry about cost if a product performs ! Tried many ceramic washes and either too costly or just did not perform well. Am a user of Surf City products and decided to try our local Company. This shampoo is the best value out there and appreciate them offering economy sizes which SCG does not. Definitely in my top two now and will use exclusively because of the price. Most importantly the quality and washing experience of this product will keep me a customer. Ceramic shampoos generally do not foam but this really surprised me with the thickness and lubricity. The scent was pleasing also.